![]() They walk up, punch in their order in sec0nds, and a moment later they're either sitting down eating or they're on their way with a bagged meal in hand." "After that first time, they just appreciate the efficiency. "Initially, everyone wants to try using the touchscreen because it's neat and it's a novelty," says Griscom. For instance, once a customer selects a meal, the system advises, "Press OK to enter your order, or press GO BACK to change your order." As an order is entered, it appears instantly on a display monitor in the kitchen, where employees assemble the meal. The system is equipped with speakers so the touchscreen can "talk" to customers. Ninety-nine percent of our business is now handled via the touchscreens."Ĭustomers enter orders through a touchscreen monitor mounted atop a counter in the restaurant. "It was overwhelming how quickly the touchscreens were accepted and embraced by both our employees and our customers. "The touchscreens have transformed the way we serve our customers," says Gary Griscom, a supervisor with A-Plus Food Corporation, the Taco Bell franchisee that operates the facility. Employees who used to take orders at a traditional cash register are now redeployed in the food-preparation area, which has doubled in size. The result? The restaurant has eliminated long lines, even during the busy lunch-hour rush. ![]() ![]() A Taco Bell franchise in downtown Philadelphia uses touchscreen technology that lets customers place orders on their own with the touch of a finger.
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